Keelcart
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Set sail with your own store.

Launch free. Grow on your own terms.

Keelcart is a store builder for independent sellers. Your brand, your domain, and checkout through your own Stripe account. We're building it now, so join the waitlist to hear first.

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  1. How it works

    From your first product to your store going live

    01

    Set sail with your brand

    Your logo, colors and fonts go on once and show up across your storefront and admin.

    02

    Load your products

    Add photos, variants and stock from your dashboard, and pick how each product ships: by you, print on demand, or dropship.

    03

    Orders roll in

    Shoppers pay on your own checkout through your Stripe account, and an order is created only once the payment is confirmed.

  2. 04

    Protect your margins

    The essentials come built in, and a margin floor stops any promo code from selling below your costs.

    • Set your floor once per product
    • Promo codes can't go under it
  3. 05

    Ship and track

    Mark orders shipped, add tracking links, and let shoppers look up their order any time.

  4. 06

    Your store is live

    On your own domain over HTTPS, walled off from every other store.

What's inside

Everything a store needs, built in

Keelcart isn't open yet. This is what we're building into every store for launch.

Launch highlights

  • Print on demand and dropship

    Paid orders go straight to Printify or CJ, tracking syncs back, and a mixed cart splits into one shipment per supplier.

  • Staff roles and permissions

    Invite staff to run products and orders, while settings, payments and refunds stay with you.

  • CSV import and export

    Bring your catalog in by CSV, and export products and orders whenever you like.

  • Built for search

    A sitemap, clean product pages and rich results markup help shoppers find you on Google.

More launch highlights

  • Google Shopping feed

    A Merchant Center feed built from your live catalog, checked for price and stock mismatches.

  • Low-stock alerts

    Stock is tracked per variant, overselling is blocked, and you get a heads-up before you run out.

  • Your own domain

    Add your domain, follow the DNS steps, and go live once HTTPS is verified.

  • Made for phones

    Every storefront page works on any screen size, with no sideways scrolling.

Built in, 01–03 of 09

Your own store and domain

A store that's yours, on your address, walled off from everyone else.

  • Add your own domain in the owner portal, follow the DNS steps, and go live once HTTPS is verified.
  • Your store is fully separate, so no other store can ever see your orders, customers or totals.
  • Every store runs on the same code, so each improvement reaches yours automatically.
  • Shopper accounts belong to your store alone.

Your brand, your look

Set your brand once and see it everywhere.

  • Your logo, icon, colors, fonts, favicon and share image apply across your storefront and admin.
  • Change your store name, contact details and links, and the storefront updates right away.
  • Every product gets a clean share image on your brand color.
  • Works on phones, tablets and desktops, with no sideways scrolling.
  • Built to load fast and meet accessibility basics.

Products and catalog

Add products from your dashboard, no code needed.

  • Photos, price, variants, stock, collections and SEO on one screen. Save a draft or publish.
  • Options like size, color and material, each variant with its own SKU, price, stock and image.
  • Stock tracked per variant, overselling blocked, low-stock alerts.
  • Photos are resized and optimized on upload, so pages stay fast.
  • Import and export your whole catalog by CSV. Your products are never locked in.
  • Choose how each product ships: by you, print on demand, or dropship.

Built in, 04–06 of 09

Checkout and payments through your own Stripe

Shoppers pay you directly, on your own branded checkout.

  • Connect your own Stripe account through Stripe's onboarding. No secret keys to paste.
  • Checkout lives on your store, styled in your theme, with no redirect.
  • An order is created only after Stripe confirms the payment.
  • Guest or account checkout, and a cart that remembers items after a reload.
  • Payouts, refunds and disputes stay in your own Stripe Dashboard.

Sales tax, discounts and profit protection

Run promos without giving away your margin.

  • Stripe Tax works out sales tax per state from each shopper's shipping address, and a Sales by state report shows what you collected where.
  • Tax is kept separate from revenue, so you always see what's yours.
  • Promo codes with percent, fixed or free-shipping discounts, minimums, expiry and limits.
  • A margin floor refuses any code that would push an order below your costs.
  • You're told when a code is refused or an order gets close to your floor.

Orders, shipping and fulfillment

Every order, from paid to delivered, in one place.

  • Clear payment and fulfillment statuses, with filters, search and a timeline.
  • Mark orders fully or partly shipped and add tracking links.
  • Full or partial refunds and cancellations, with optional restocking.
  • Shipping zones and rates, free shipping over an amount you choose, and delivery estimates.
  • Orders you ship yourself land in a pick and pack queue with packing slips.
  • Shoppers look up their order and tracking with their order number and email.

Built in, 07–09 of 09

Admin, team and security

Your team gets the access it needs, and nothing more.

  • A staff sign-in separate from shoppers, and only you can be the owner.
  • Invite staff to manage products and orders without opening settings, payments or refunds.
  • Service keys are encrypted, write-only, and never shown again after you save them.
  • Test each connection with one button and see a log of every key change.
  • Server-side permission checks, verified webhooks, spam-protected forms, no secrets in the browser.

Shoppers, search and SEO

Easy to browse, easy to find.

  • Search, filter and sort, with best sellers suggested when nothing matches.
  • Clean addresses, titles, descriptions, a sitemap and share cards help you get found.
  • Product pages carry structured data for rich results in Google.
  • Privacy, terms, returns and shipping pages you can edit, linked in your footer and checkout.

Reports, exports and your data

Numbers you can trust, and data you can take with you.

  • Sales, orders, order value and low stock for today, this week and this month, with alerts.
  • Revenue, margin before and after fees, refunds and top products for any date range.
  • Stripe fees and your net on every order and in your totals.
  • Order and customer CSV exports that open cleanly in a spreadsheet.
  • GA4 or Plausible analytics that load only after a visitor accepts the consent banner.
Coming soon

After launch

On the roadmap after launch. Not part of the first release.

Email and marketing

  • Branded order emails from your own domain, plus sending-domain checks.
  • Cart recovery, abandoned-browse and back-in-stock emails.
  • Newsletter signup with a welcome code and one-click unsubscribe.
  • Owner email alerts for refused codes and near-floor orders.

Suppliers and shipping

  • More supplier connections, such as Printful, Gelato and Gooten.
  • Automatic retries and alerts when an order can't reach a supplier.
  • Supplier catalog sync and personalized products.
  • Vendor costs counted in your margin floor.
  • Live carrier rates and label printing.

Payments and selling

  • More payment providers, such as PayPal and Square.
  • Multiple currencies and international tax.
  • Verified-buyer reviews, Pinterest, TikTok Shop and Meta catalog feeds, and a blog with gift guides.
  • Upsells, gift options, wishlists, bundles, loyalty, gift cards and affiliates.

Setup and running

  • One login that manages several stores.
  • A guided setup wizard with theme presets, and an AI setup helper that waits for your approval.
  • A full audit log of admin changes.
  • AI product description drafts, wholesale pricing and a mockup generator.

Own your store.

Your domain. Your Stripe account and payouts. Your catalog, orders and customers, exportable any time. Keelcart gives you the store, and you keep it.

Join the waitlist

Pricing

Pricing announced at launch. Waitlist members hear first.

Join the waitlist

Waitlist

Get on the list

Tell us a little about how you sell today. We'll let you know when Keelcart opens.

  • Waitlist only. No account is created.
  • Only your email is required.